El arte de la guerra/ the art of war

El arte de la guerra/ the art of war

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Two books in one! The complete text of the only award-winning English translation of Sun Tzu's "The Art of War" (not the fragmentary public domain versions) PLUS a special line-by-line adaptation to apply Sun Tzu's concepts to the challenges of those starting and building their own business. This books distills the lessons from Gagliard's popular management, sales, and marketing books on Sun Tzu's strategic principles into a single volume. The complete text of The Art of War is presented one stanza at a time with our Business Warrior line-by-line adaptation following to each stanza. The books Foreword and Introduction explain the basics of Sun Tzu's system in terms a small business person can readily understand. Following Sun Tzu’s text exactly, this book lays out an effective strategic approach to making a new enterprise successful.