Internet Marketing for Less Than $500 Per Year Paperback

Internet Marketing for Less Than $500 Per Year Paperback

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Bucking the business trend toward ever bigger, ever more expensive electronic tricks, Yudkin advocates a low-cost Net marketing approach for small businesses that emphasizes human contact online schmoozing over multimedia bells and whistles. She covers attracting customers through inexpensive marketing techniques, creating a low-cost Web site that brings in inquiries and sales, snagging free print and online media coverage, using e-mail to strategic advantage, and other tactics. Yudkin is a syndicated columnist on marketing and the author of nine previous how-to books on marketing and writing. Annotation c. Book News, Inc., Portland, OR (booknews.com)